Reducing Turnover, One Driver at a Time.
East Coast Hotline: (412) 228-0404 (--:-- ET)
West Coast Hotline: (505) 226-6056 (--:-- MT)
R R
ROAD READY

CDL Coaching • Mentorship • Fleet Retention
Commercial Big Rig Truck driving at Sunset
Over 30 Years of Real-World Trucking Experience

REDUCING TURNOVER, ONE DRIVER AT A TIME.

At Road Ready, our mission is to coach new CDL drivers—especially those with less than one year of experience—through the most critical stage of their careers, while helping trucking company owners and CFOs identify and reduce driver turnover.

For New CDL Drivers: Choose the right companies, avoid predatory contracts, and navigate the First-Year Survival Curve.
For Fleets & Executives: Diagnose turnover root causes, standardize onboarding, and build a profitable, sustainable workforce.
View Programs & Pricing Book Discovery Call
East Coast Hotline (412) 228-0404
West Coast Hotline (505) 226-6056

Industry Problem

The Turnover Reality

> 80%
First-year turnover exceeds 80% in many fleets
$5,000 – $12,000
Cost per lost driver to the carrier
30+ Years
Real-world trucking & mentoring experience
Joseph DeMartino

Joseph DeMartino

Founder / CEO
Nelson Espinal

Nelson Espinal

Bilingual Coaching Specialist
Official Framework

THE FIRST-YEAR SURVIVAL CURVE

Why does first-year turnover exceed 80% in many fleets? Because of predictable emotional and operational friction. Road Ready intervenes at the breaking points to keep drivers on track.

01

Excitement

High Expectations

High expectations and enthusiasm as drivers begin their professional careers.

Stage 1
02

Reality Shock

Job Is Harder

Job is harder than expected as real-world challenges begin to emerge.

Stage 2
03

Frustration

Confusion & Stress

Confusion and stress mount from unexpected hurdles and unfamiliar procedures.

Stage 3
04

Doubt

Second-Guessing

Second-guessing decisions and wondering if they should remain in the industry.

Stage 4
05

Quit or Stabilize

Outcome Depends on Guidance

Without Road Ready: Driver quits early, company loses money.
With Road Ready: Driver stabilizes, driver becomes profitable!

Road Ready Intervention

Causes of Driver Failure & The Road Ready Solution:

Lack of Real Support: Drivers often feel unsupported by the company during early challenges.
Industry Confusion: Confusion about how the trucking industry and pay work.
The Greener Grass Myth: Belief that the grass is greener at another carrier.
Trusted Voice: A trusted third-party voice drivers open up to honestly.
Escalation Prevention: De-escalating small problems before they turn into quitting decisions.
Structured Mentorship: Replacing the missing support system to provide lasting stability.
Official Programs

OUR COACHING & CONSULTING PROGRAMS

Structured, results-driven programs for new CDL drivers and trucking fleet executives.

For Drivers
$50

Granny Gear Session

Entry-level call for new or potential drivers to set realistic expectations and prepare for coaching.

  • Entry-level strategy call
  • Sets realistic expectations
  • Feeds coaching pipeline
Contact for Granny Gear ($50)
Core Driver Program
4-Session Program
$200

Driver Coaching Program

Structured four-session program covering assessment, strategy, support, and stabilization to prevent costly mistakes early.

  • Phase 1: Assessment Session
  • Phase 2: Career Strategy & Roadmap
  • Phase 3: Progress Check-In
  • Phase 4: Final Preparation & Launch
Enroll via Phone or Email ($200)
For Fleets
$1,500

Mentor Mile Program

Works alongside existing trainers to standardize onboarding quality across trainers and correct training gaps in real time.

  • Works alongside existing trainers
  • Standardizes onboarding quality
  • Reduces early confusion & turnover
Inquire via Phone / Email ($1,500)
Enterprise Fleet
$20,000

Carrier Consulting

Diagnose turnover causes, evaluate communication and training gaps, and deliver actionable retention strategies per two-week engagement.

  • Diagnose turnover causes
  • Evaluate training & communication gaps
  • $20,000 per two-week engagement
Schedule Engagement ($20,000)
Driver Guidance and Mentorship
Dedicated Guidance Confidence, clarity, and real-world insight to help drivers succeed.
Driver Support

Support for Unique Driver Concerns

Some drivers, including women entering the trucking industry, face unique concerns. Road Ready provides the confidence, clarity, and real-world insight needed to help drivers succeed and build a sustainable career on the road.

Supported by bilingual coaching specialist Nelson Espinal, our team provides bilingual support, outreach, and communication to ensure every driver is guided effectively.

Get 1-on-1 Driver Guidance Speak with a Coach
The Road Ready Difference

WITHOUT VS. WITH ROAD READY

A successful first year for drivers and a profitable, sustainable workforce for carriers.

Without Road Ready

Driver Quits Early

Company Loses Money
  • First-Year Turnover Exceeds 80% High early turnover leaves trucks sitting empty.
  • Cost of $5,000 – $12,000 Per Lost Driver Each lost driver represents significant recruiting and onboarding loss.
  • Lack of Real Support Drivers face confusion without a trusted person to talk to.
  • Small Problems Escalate Unresolved friction triggers impulsive quitting decisions.
Outcome: Driver quits early and the company loses money.
With Road Ready

Driver Stabilizes

Driver Becomes Profitable
  • Structured Mentorship Replaces the missing support system with a trusted voice drivers open up to.
  • Guidance at Breaking Points Intervention through the stages of the First-Year Survival Curve.
  • Mentor Mile for Existing Trainers Standardizes onboarding quality and corrects training gaps in real time.
  • Carrier Consulting Engagement Diagnoses turnover causes and delivers actionable retention strategies.
Connect with Road Ready
Joseph DeMartino - Founder / CEO

Joseph DeMartino

Founder / CEO

Over 30 Years Trucking Experience
Company Leadership

LEADERSHIP & COACHING STRATEGY

Founder and CEO Joseph DeMartino leads Road Ready's vision and coaching strategy. Built on over 30 years of real-world trucking experience and proven success mentoring new drivers, Joseph has guided drivers through the First-Year Survival Curve—helping them avoid costly early mistakes and succeed in the industry.

Road Ready works to strengthen both new CDL drivers and the trucking companies that rely on them.

About Road Ready Email Joseph: Joseph@roadready.cc
Road Ready CDL Coaching

Reducing Turnover, One Driver at a Time.

Call our East Coast or West Coast hotlines, email Joseph directly, or book your coaching session online.

East Coast: (412) 228-0404 West Coast: (505) 226-6056